Virgin Hotels resort opening signals optimism for recovery

LAS VEGAS — Opening a new casino resort during a pandemic isn’t ideal, but Virgin Hotels Las Vegas may have found a sweet spot with the timing of its launch.

After delaying its opening twice, the off-Strip property opened Thursday.

Industry watchers say Las Vegas casino operators still face pandemic-related challenges, but the operating environment today is much better than where Las Vegas stood just weeks ago.

“The prospects for summer look increasingly positive — with vaccination levels increasing and plenty of pent-up demand from people looking to put the pandemic behind them,” Jonathan Day, an associate professor of hospitality

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‘This is not your grandfather’s old hotel’: Virgin Hotels Las Vegas shares first look inside after grand opening

LAS VEGAS (KLAS) — After months of anticipation, Virgin Hotels Las Vegas opened Thursday, boasting a $200 million renovation and a brand-new beginning. 

The property unlocked its doors with an extra dose of fanfare, including 1500 rooms across three towers, along with 60,000 square feet of casino space. 

“This is not your grandfather’s old hotel,” Daniel Hughes President of the Americas at Hilton told 8 News Now. “This is a fun place.”

The first look inside the location, which was once The Hard Rock Hotel, was absolutely electric, with new restaurants, bars and a few uncommon characters among guests. 


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