During a media briefing Friday afternoon, Stephen McGillivray, chief marketing and communications officer of Travel Leaders Group, discussed the return of organic traffic.
Unsurprisingly, in 2020, traffic “fell off a cliff” in March, he said. But from January to April 2021, things are improving and matching 2019 levels.
“Which is a great story, because we know in January through April of 2019, things were going gangbusters. So this helps us think that, look, we’re coming out of