Fall

Tourism rates fall but outdoor recreation sees massive increase over the last year

LA CROSSE, Wis. (WXOW) – A study by the 7 Rivers Alliance on tourism and economic numbers across the region found in 2020 the tourism rates fell greatly but outdoor activity rates skyrocketed.

The 7 Rivers Alliance is a regional economic development organization that serves eight counties in Western Wisconsin, two counties in Northeast Iowa, and three is Southeastern Minnesota.

Chris Hardie, CEO of 7 Rivers Alliance, explained that he works with economic development and tourism partners throughout the region to help grow their economy.

“Tourism is a very important economic development tool in our region and it has a

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