Link building solutions is the holy grail of SEO. It’s what you need to focus on if you want your website to rank higher in search engine results pages (SERPs). Link building is also the most time-consuming, complex and frustrating part of SEO. But this doesn’t have to be true! There are so many link strategies that can help you get more links from reputable websites without much effort on your part. In this post, I’ll share six different link strategy solutions with actionable tips for each one:
What’s the cost of link building?
Link building is a long-term strategy, not a quick fix. While you may be able to get some links from short-term tactics like guest posting and outreach, these types of links don’t have the same value as naturally occurring links.
To set realistic expectations for yourself and your client, it’s important to understand that it takes time to build quality backlinks (and even more time if you want them to rank). Keep in mind that there are many factors that influence how long it will take for your site or client’s site(s) to rank:
- The type of content on your website (e.g., content quality)
- Your industry (e.g., competitive landscape)
Identify your goals and audience to choose your strategy.
Before you can choose a link strategy, you need to understand your audience and what they want. This is where most marketers begin their journey. As a marketer, you should always start with the end in mind: What are my goals and objectives? Who am I trying to reach? How do I make sure my message resonates with them?
Once you’ve answered these questions, it’s time to move on to defining what success will look like for each campaign or initiative (or even just one piece of content). If a goal is not clearly defined before launching into an effortless strategy implementation process then there will likely be disconnects between expectations and reality later on down the line when measuring results against actual performance data from various channels (such as paid search).
Use the right anchor text for your links.
When you’re creating links, it’s important to use the right anchor text. The anchor text is the clickable part of a link that describes what you’re linking to. For example, if I were writing an article about how keyword-rich anchor text can help drive traffic to your site (and I am), my link might look like this:
- [How Keyword-Rich Anchor Text Can Help Drive Traffic](http://www.website-name.com/keyword-rich-anchor-text/)
If you’re not familiar with coding and technical terms, don’t worry–you don’t need any special knowledge or skills! All we need is a little guidance on how best to construct our links so they work well for both humans and search engines alike.
Follow user-friendly protocols for link building.
- Don’t build links on sites with a low page rank.
- Don’t build links on sites that are not relevant to your content.
- Don’t build links on sites with bad user experience (for example, if the website has annoying pop-ups).
- Don’t build links on websites with aggressive SEO tactics such as keyword stuffing or doorway pages.
Focus on social media, particularly Twitter and Facebook.
- Social media is a great way to build links.
- It’s easy to reach influencers on social media.
- Social media has a large audience, which means you can build your brand while doing outreach!
Build backlinks using automated tools and work on manual outreach as well.
You can use automated tools to build backlinks quickly, but you should also spend time on manual outreach. Automated tools can be great for getting links quickly and efficiently, but they’re not a substitute for building relationships with other sites. Manual outreach is important because it helps you build those relationships, which will lead to more relevant backlinks and better results in the long run.
Link building is a combination of many strategies working together at once
Link building is not just about getting links. It’s also about getting quality links that can boost your rankings and increase traffic to your website.
In order to do this, you must have a plan in place that includes both on-site and off-site strategies. On-site strategies include things like keyword research, content creation and promotion, backlinking (in which you are linking out from one website to another) etc., while off-site strategies include things like guest posting on other blogs or websites with high authority, link exchange programs etc..
In conclusion, link building is a complex process that requires you to use multiple strategies at once. You can’t just rely on one method or tool without considering all the others that need to be implemented as well. but don’t worry, we have a solution for that, because our services are equipped with a team of experts to help you develop your site with link building.
