Virtuoso, a global network of luxury travel advisers, has dropped Trump Hotels from its list of hotel partners and will no longer offer the 10 hotels that operate under the Trump brand as an option to its high-end clients.
Virtuoso is widely considered one of the luxury travel industry’s biggest players, with a global network of more than 1,100 agencies comprising some 22,000 advisers in 50 countries.
Virtuoso advisers typically work with wealthy clients looking for all the hallmarks of upscale trips, from luxury hotels to personalized tours and experiences.
The network’s list of hotel partners is vetted and evaluated every year and reads like a who’s who of aspirational travel: old-school stalwarts like St. Regis, Four Seasons and The Ritz-Carlton; billionaire-approved choices like Aman; and high-end, wellness-focused brands like COMO. The hotels on the list are decidedly exclusive and expensive and carry major weight in the industry.
For travel advisers to join the network, which averaged about $30 billion a year in sales before the pandemic, they must be invited. Invitation is based on several metrics, including sales volume and the proven ability to plan out-of-the-box trips.
When asked about cutting Trump Hotels from its list, Misty Belles, the managing director of global public relations for Virtuoso, said in an email, “As of March 8, 2021, Trump Hotels are no longer part of the Virtuoso network.”
She added: “We consider many variables when reviewing both existing and new network participation. Out of respect for all involved parties, and as a general policy, we do not share comments regarding our nonrenewal and exit decisions.”
The news was first reported by Zenger News, a digital wire service.