BUSINESS MONDAY: Outdoor recreation, an investment in recovery
Editor’s Note: This article was authored in collaboration with 1Berkshire’s Director of Economic Development, Ben Lamb, and Vice President of Tourism and Marketing, Lindsey Schmid.
Outdoor recreation has been one of the most omnipresent yet uncredited pillars of the Berkshire economy for generations, but that has started to change. From its days as a natural sanctuary sporting clean air and water for 19th-century city dwellers, to hosting snow trains for skiers, to the present rapidly-diversifying playground for all nature-lovers, the Berkshires has an abundance of outdoor recreation opportunities.
We at 1Berkshire started utilizing outdoor opportunities in our marketing efforts consistently